There are tons of different options for you to consider when implementing a business intelligence tool, or BI tool. Business intelligence tools (BI tools) are all about helping you understand trends and deriving insights from your data and visualize it so that you can analyze, make tactical and strategic business decisions. But how do you know which BI tool helps you achieve the online goals?
In fact, many SMB businesses are hopping on the BI bandwagon, especially as the prevalence of big data continues to rise. In fact, this market is so popular that it is expected to grow to $29.48 billion by 2022.
Why use business intelligence tools?
First off, data discovery, which used to be limited to the expertise of advanced analytics specialists, is now something everyone can do using these tools. And not only that, these tools give you the insights you need to achieve things like growth, resolve issues that are urgent, collect all your data in one place, forecast future outcomes and so much more.
In this article, we will explain the top 15 Business Intelligence tools and hopefully, this will help you with making the right decision.
Keep in mind: these all vary in robustness, integration capabilities, ease-of-use (from a technical perspective), and pricing.
1. SAP Business Intelligence
SAP Business Intelligence offers several advanced analytics solutions including real-time BI predictive analytics, machine learning, and planning & analysis. The Business Intelligence platform in particular, offers reporting & analysis, data visualisation & analytics applications, office integration and mobile analytics. SAP is a robust software intended for all roles (IT, end uses and management) and offers tons of functionalities in one platform.
MicroStrategy is a business intelligence tool that offers powerful (and high-speed) dashboarding and data analytics which helps monitor trends, recognize new opportunities, improve productivity, and more. Users can connect to one or various sources, whether the incoming data is from a spreadsheet, cloud-based, or enterprise data software. It can be accessed from your desktop or via mobile.
Datapine is an all-in-one BI platform that facilitates the complex process of data analytics even for non-technical users. Thanks to a comprehensive self-service analytics approach, datapine’s solution enables data analysts and business users alike to easily integrate different data sources, perform advanced data analysis, build interactive business dashboards and generate actionable business insights.
4. SAS Business Intelligence
While SAS’s most popular offering is its advanced predictive analytics, it also provides a great business intelligence platform. It is a self-service tool that allows us to leverage data and metrics to make informed decisions about their business. Using their set of APIs, you are provided with lots of customization options, and SAS ensures high-level data integration and advanced analytics & reporting.
5. Yellowfin BI
Yellowfin BI is a business intelligence tool and ‘end-to-end’ analytics platform that combines visualization, machine learning, and collaboration. You can also easily filter through tons of data with intuitive filtering (e.g. checkboxes and radio buttons) as well as open up dashboards just about anywhere (thanks to this tool’s flexibility inaccessibility (mobile, webpage, etc.).
QlikSense is a product of Qlik, a company also known for another business intelligence tool called QlikView. You can use QlikSense from any device at any time. The user interface of QlikSense is optimized for touchscreen, which makes it a very popular bi tool. A big difference with QlikView is the feature Storytelling. Users add their experience to the data and by using snapshots and highlights making the right analysis and decisions has become a lot easier
7. Zoho Analytics
Use Zoho Analytics for in-depth reporting and data analysis. This business intelligence tool has automatic data sync and can be scheduled periodically. You can easily build a connector by using the integration APIs. Blend and merge data from different sources and create meaningful reports. With an easy editor, you create personalized reports and dashboards enabling you to zoom into the important details.
Not really tech-savvy? Then the Sisense business intelligence tool might be for you. This user-friendly tool allows anyone within your organization to manage large and complex datasets as well as analyze and visualize this data without your IT department getting involved. It lets you bring together data from a wide variety of sources as well including Adwords, Google Analytics, and Salesforce. Not to mention, because it uses in-chip technology, data is processed quite quickly compared to other tools.
9. Microsoft Power BI
Microsoft Power BI is a web-based business analytics tool suite that excels in data visualization. It allows users to identify trends in real-time and has brand new connectors that allow you to up your game in campaigns. Because it’s web-based, Microsoft Power BI can be accessed from pretty much anywhere. This software also allows users to integrate their apps and deliver reports and real-time dashboards.
Data discovery app, Looker is another BI tool to look out for! This platform integrates with any SQL database or warehouse and is great for startups, midsize-businesses, or enterprise-grade businesses. Some benefits of this particular tool include ease-of-use, handy visualizations, powerful collaboration features (data and reports can be shared via email or USL as well as integrated with other applications), and reliable support (tech team).
Tableau is a Business Intelligence software for data discovery and data visualization. With the software, you can easily analyze, visualize, and share data, without IT having to intervene. Tableau supports multiple data sources such as MS Excel, Oracle, MS SQL, Google Analytics, and SalesForce. Tableau is free for personal use. However, if you want more, the price can go up quickly. But of course, this will give you something in return: well-designed dashboards that are very easy to use. Additionally Tableau also offers three standalone products: Tableau Desktop (for anyone) and Tableau Server (analytics for organizations), which can be run locally, and Tableau Online (hosted analytics for organizations).
12. Oracle BI
Oracle BI is an enterprise portfolio of technology and applications for business intelligence. This technology gives users pretty much all BI capabilities, such as dashboards, proactive intelligence, alerts, ad hoc, and more. Oracle is also great for companies that need to analyze large data volumes (from Oracle and non-Oracle sources) as it is a very robust solution.
13. IBM Cognos Analytics
Cognos Analytics is an AI-fueled business intelligence platform that supports the entire analytics cycle. From discovery to operationalization. You can visualize, analyze, and share actionable insights about your data with your colleagues. A great benefit of AI is that you are able to discover hidden patterns because the data is being interpreted and presented to you in a visualized report.
Collating data from different sources is great, but is there something missing?
Business Intelligence Tools are, as you can see, very versatile and provide you with a lot of useful information regarding your business’ performance and where it’s headed. However, while great for collating data from various sources and helping you make sense of it, it does little in terms of collecting data directly from your customers.
The voice of the customer is a critical factor in not only boosting your profits (as we mentioned before), but also creating a sense of loyalty among your customers and appreciation for your efforts to provide them with a meaningful online experience. That, my friends is the true source of success.
Gathered by @cloudspacevn